PHP & Web Development Blogs

For any development project to be successful, it’s important to choose the right technology and programming language. Most of the time, developers get confused about which programming language to choose.

Nowadays, PHP and Python have gained popularity among the programming languages for web development projects. However, choosing one between PHP vs Python is a difficult task. Recently, this has become a good topic for discussion.

Here, in this blog, we will compare the two popular programming languages: PHP vs Python. Let’s see which one turns out to be the best choice for web development.

What is Python?

Python is an open-source programming language developed in the year 1991 by Guido Van Rossum. It is one of the most commonly used languages due to its high level and easy-to-understand syntax.

According to the survey by Stack Overflow, Python is one of the most preferred programming languages. These Python app examples highlight its robustness and suitability for building scalable and innovative solutions across different platforms. Most of the companies and developers around the world are using Python web development.

What is PHP?

PHP or Hypertext Pre-processor, is an open-source server scripting language that is used for creating interactive and engaging web pages. This programming language comes with many features, libraries, plugins, and add-ons that increase community support and functionalities.

PHP language was developed by Rasmus Lerdorf in the year 1995. Earlier, PHP was named as Personal Home Page, which was later changed to Hypertext Pre-processor. An advantage of using PHP language is it supports all web browsers.

PHP is a practical, flexible, and fast programming language that can handle dynamic content on HTML sites, session tracking, and databases.

Features: PHP vs Python

PHP

* Open-source language, anyone can download and use it for free.
* PHP is easy to use and code than other programming languages.
* It is more efficient than other scripting languages like ASP and JSP.
* Offers access to log in by creating a summary of the recent user accesses.
* Provides database integration and supports distinct databases such as MySQL and Oracle.
* It has predefined error-reporting constants that generate warning or error messages.

Python

* Python is an easy-to-learn programming language.
* Provides an ideal structure and support for large applications.
* It can operate on different hardware platforms utilizing the same user interface.
* Python can be integrated with C, C++, and Java programming code.
* It’s easy to incorporate low-level modules in Python interpreter.
* Python offers high-level dynamic types of data and support for dynamic type checking.
* Its features support automatic garbage collection.
* It supports an interactive mode of testing and debugging.

Pros and Cons: PHP vs Python

Here, we will compare the pros and cons of PHP vs python for web development.

Pros of PHP

* Has a large ecosystem.
* Flexible and platform-independent.
* Several open-source PHP frameworks are available to use for free.
* Offers many pluggable frameworks, Open-source and object-oriented.
* Supports different database interfaces such as No SQL, PostgreSQL, and so on.
* It is supported by many operating systems and works cross-platform.
* Encourages top-notch debugging.
* Provides in-built SQL support.
* Offers support for database collection modules.
* It supports all operating systems like Windows, Linux, and UNIX.

Cons of PHP

* Delayed and wired performance.
* Not apt for content-based applications.
* Utilizes weak typing that can lead to false knowledge and data to users.
* Its core behavior can’t be changed.
* There’s no IOT alliance.
* Fewer security protocols and features.

Pros of Python

* Easy to learn and maintain.
* An open-source and uniformly unfolding language.
* Enables cross-platform code reusability.
* Object-oriented and versatile language to deploy.
* Offers WORA functionality.
* Helps in developing GUI apps.
* Has automatic garbage collection.
* It can be integrated easily with other languages, such as Java or C++.
* Provides libraries like Tenseorflow for math-intensive tasks.

Cons of Python

* Creates delays in web app testing.
* It utilizes an enormous amount of memory to help developers in easy development.
* Operates slower than other web development languages.
* Not of much use in mobile computing browsers and mobile app development.
* It has dynamic typing, which makes error detection more difficult.
* It’s too large for a simple and small app or website.
* Run time errors occurs due to duck typing.

When Should You Select PHP?

PHP is a commonly used server-side scripting language among developers. The best use cases in which you should select PHP:
* For developing blogs, websites, and web applications.
* Work effectively on the server side.
* Less investment.

When Should You Select Python?

* Python programming language has gained popularity in recent times. Below we have given some of the best cases in which you should choose Python.
* For operating in the areas of robotics and data science.
* When you want accurate and extensive data analytics.
* Developing websites using the Django framework.

Why opt for PHP?

Here, we will give you some reasons why you should opt for the PHP programming language.
* Open-source language, easy to download and use.
* Easy to learn and operates effectively on the server side.
* This scripting language can run on distinct platforms such as Windows, Mac OS X, Linux, and UNIX.
* It’s compatible with every server, like IIS, Apaches, and so on.
* Supports a broad range of databases.

Why opt for Python?

As you know, there are many advantages and disadvantages of using Python. Here, we will tell you why you should choose Python for web development.
* Python language is easy to use and maintain.
* Python syntax is quick to understand and debug as well. Therefore, its source code is easier to maintain.
* It has a garbage collection feature and memory addresses accordingly.
* It comes with many pre-built libraries.
* Python supports GUI apps such as Django, Tkinter, WXPython, etc.
* It’s a versatile and portable language. You can run Python on different types of operating systems or platforms.
* Python comes with a database-friendly interface that can store a colossal amount of data for commercial DBMS systems.
* It has an interactive shell that helps in unit testing before deploying a product.

Comparison: PHP vs Python

Above, we have given the features and pros & cons of PHP vs Python. In this section, we will give you a comparison between PHP vs Python in accordance with different parameters.

Parameters
Python
PHP
Release
    .
    .
Learning curve
Easier
Steep
Language type
Specialized for web development
General purpose programming language
Syntax
Clear & concise
Complex
Security
High
Medium
Readability
High
Low
Database connectivity
Faster
Slower
Debugging
Fast
Slower
Performance
Lesser support
Faster
Supported Frameworks
Flask, Django, Web2Py
Laravel, Zend, Codelgniter
GitHub Stars
    . 9k
    . 5k
TIOBE Rating
    . st position
    . th position
Forks
    . 5 k
    . 9k
Major Users
Instagram, YouTube, Quora, Reddit
Facebook, Yahoo, Flickr, Tumblr


This comprehensive comparison between PHP vs Python can help you to choose the right language for web development. Now, we will compare some other elements that would give you a clear picture of both PHP vs Python.

1. Ease of Learning

Python is an easier language to learn compared to PHP. If you are a beginner, then Python is a good choice as you can learn it quickly. Python programs are shorter as well as easy to write in comparison to other languages.

PHP programming language is made for creating sophisticated web apps. It’s not a general-purpose language, and it takes time to learn it.

2. Ease of Use

Python is an open-source programming language that is versatile and portable. Python’s syntax is simple, and coding is easy to learn compared to PHP. But PHP is not just an ordinary programming language it’s used for creating dynamic web pages with HTML. This makes PHP more difficult to use than Python.

3. Community Support

Both PHP and Python provide good community support. PHP has been in the market for a long time and has a large community of developers. Therefore, you can immediately get support if you opt for PHP.

However, there are even many Python developers who constantly develop python apps. So, the community support in Python is also good. Consequently, we can’t say whether PHP or Python is better at providing community support.

4. Flexibility

Nowadays, web apps backed by Machine Learning are in high demand. Also, ML is a significant part of Python. Python provides many machine-learning libraries, such as Tensorflow, Theano, Pandas, and Scikit-learn. Additionally, these libraries are rapid, unique, & robust and work effectively with a web framework.

Nonetheless, Python programming language can be used in many other fields apart from web development. But when it comes to PHP, it’s best for web development. Therefore, we can say Python is a better choice here.

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5. Speed to Market

Python provides a comprehensive set of modules and third-party libraries to help developers finish the project faster. One of the popular web frameworks written in Python is Django. It utilizes the MVC pattern to allow developers to create apps fast using a significant division of concerns and reusability.

PHP also has a vast set of tools, frameworks, and libraries. Laravel is a popular PHP framework that allows the MVC pattern. Additionally, it comes with many helpful functionalities for web development, like routing, templating, authentication, and so on.

6. Web Frameworks

You get robust and well-designed web development frameworks both in PHP and Python. Most of the big businesses utilize web frameworks that PHP provides. For example, Laravel and Symfony are mature web frameworks, and a huge community supports them. So, we can say PHP makes web development easy.

Python also has many exceptional frameworks that are highly scalable, easy to use, fast and secure. It’s two most popular web frameworks are Flask and Django. If you want a shorter development period, then you can choose Django over PHP-based frameworks.

7. Library Management

Python uses Pip to handle and deal with packages. Pip ensures that Python app development is easy, rapid, and meets development needs. Python has powerful library management compared to PHP. It has a wide range of packages and tools that assist and make web app development easier. So, in terms of library management, Python clearly wins it.

8. Security

When it comes to security, most businesses prefer using Python. For instance, Django offers many pre-built security features that aid in safeguarding the apps from distinct security breaches & threats.

Apart from that, many government organizations rely on Python as their secret hacking tool. Most of the security problems are addressed by its large community support. However, PHP is less strong than Python in aspects of security.

9. Environment Management

In terms of handling environments, Python is the best programming language. It has a Virtualenv system that aids in installing different versions of the language and switching between them immediately.
PHP has no comparison with Python when it comes to handling environments. There’s an analog of PHP, VirtPHP, but it’s archived and not maintained. Therefore, most of the developers opt for Python.

10. Debugging

Python has an in-built debugger called Python Debugger or PDB. It utilizes many debugging strategies. PDB enables dynamic typing and lets developers work effortlessly without stating things at the start of a program.
PHP also comes with an XDebug package for handling bugs and error-checking the codes. But PHP development is quite slow in identifying and removing bugs. Therefore, it often experiences security issues.

The Bottom Line PHP vs Python: Which One You Choose for Web Development?

From the blog, you must have inferred that both PHP and Python are good for web development. However, there are many aspects in which Python wins over PHP. But this doesn’t mean that you only have to opt for Python. The selection of programming language majorly depends on the complexity and needs of the project.

Sphinx Solutions is a leading and trusted web app development company. Our team of web developers can help you create the best web apps for your business based on your specifications. Schedule a call with our experts to get an estimation for your web app development project, or email us at [email protected].

PHP vs Python: FAQs

1. Why choose Python over PHP?
Python is chosen over PHP for web app development due to many reasons, such as ease to use, simple syntax, flexibility, security, high performance, etc.
2. Which programming language is secure: PHP vs Python?
Python is a preferred programming language when it comes to security as it has many security features compared to PHP.
3. Why is Python used mostly?
Python is a general-purpose programming language and is utilized in web development, mobile app development, AI, ML, game development, big data, and so on.
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To bridge the gap between web-based and cloud-based applications, businesses often rely on skilled DevOps developers. These professionals play a crucial role in ensuring seamless integration, efficient customization, and robust back-end infrastructure for applications. The expertise of DevOps developers is indispensable for optimizing development workflows and enhancing collaboration between development and operations teams in the dynamic landscape of app development services.

In the realm of cloud computing, web based application in cloud computing play a pivotal role. Technically, web apps, as the name suggests, are applications hosted on remote servers & accessible through web browsers. On the other hand, cloud-based apps are web applications that come with advanced functionalities & elaborate compatibility.


In the realm of contemporary software development, the demand for innovative solutions is evident in the competition between web and cloud-based applications. These two platforms share similarities but diverge significantly in crucial aspects. This article will delve into the distinctions between web-based and cloud-based applications, exploring facets such as back-end infrastructure, scalability, and technical perspectives, shedding light on the nuances that developers navigate in this dynamic landscape, including the pivotal role of technologies like chatbot development.
What Is a Web Application?

A web-based app is an application designed and developed for the web browser. Unlike cloud based application development, the web app completely depends on the web server for functionality & processing. This application program is mainly stored on the remote server & delivered through a web browser interface over the internet. According to web application development company, web apps have client-server architecture & their codes are divided into 2 major components – server-side architecture & client-side architecture.

Server-side architecture: The server-side architecture or script usually deals with data processing. The web server can process a client request & send a response back. This web app architecture defines a simultaneous interaction between database instances, components, user interfaces, middleware systems, and servers.

Client-side architecture: The client-side architecture mainly deals with interface functionalities such as drop-down boxes and buttons. When a user clicks on the link, the browser will start loading the client-side script & rendering a text and graphic element for interaction.
Types of Web Apps
Nowadays, many businesses are already adopting various kinds of web-based applications because of their several advantages, features, and functionalities. 8 most popular types of web apps include:
    . Static Web Apps
Static web applications, constructed using HTML, CSS, and JavaScript, lack the flexibility of dynamic counterparts. These web based services provide content directly to users without requiring server-side modifications, resulting in simplicity and straightforward development. Key benefits of these apps include:
Very fast load time
Highly secure
Less complex to build
    . Dynamic Web Apps
This is a complex type that provides real-time data based on the server response and the user’s request. Dynamic web apps can be developed either as a conventional website with several pages and levels of navigation or as a single-page web application. They use several server-side and client-side languages to create web pages such as HTML, CSS, JavaScript, Python, PHP, Ruby, etc. Key benefits of dynamic web apps include:
Wider audience reach
Scalable in comparison to static web apps
Very flexible in terms of a new content update
    . Single Page Apps
A single page web app entirely runs on the browser & never requires browser reloading. This is actually a dynamic web app that manages all data on a single HTML page. This type of web app is faster than traditional websites as its logic is implemented in the browser directly than a server. Gmail, Netflix, Pinterest & Paypal are the best examples of single page applications. Key benefits include:
Enhanced user experience
Minimized server load
Improved app performance
    . Multiple-Page Apps
Multiple page apps are designed multiple pages separately and combined to form a website. They have different pages with static information like texts & images. Web based app development companies recommend using multiple-page apps as they offer excellent control over search engine optimization techniques. Major benefits of Multiple page apps include:
Ideal for SEO
Quick browser back or forward navigation
Simple to develop
    . Animated Web Apps
This is a type of web application that effectively supports synchronization & animation on the web platform. These applications are widely used by freelancers and creative companies to present their creativity better. Technically, JavaScript, HTML5, FLASH, and CSS are used to create animated web applications. Key benefits of AWAs include
Improved User Engagement
Enhanced Navigation
Excellent Branding
    . Web Apps with CMS
In this web application, content is updated constantly. It helps to manage, modify and create digital content with ease. WordPress is one of the best examples of CMS web applications. A variety of languages are used to create content management systems such as C#, PHP, Java, and Python. Key advantages of CMS web apps include:
Quick content creation & management
Efficient & quick updates
A vast range of features
    . E-commerce Web Apps
It’s a complicated and advanced dynamic web application that allows users to buy & sell goods electronically. These web based services encompass transaction and payment integration as key components, facilitating seamless order processing, payment acceptance, and logistical management for businesses involved in online commerce. Key benefits of these web apps include:
Scale business quickly
Offers customer insights through tracking & analytics
Sell goods across the world
    . Progressive Web Apps
Progressive web apps or PWAs are also called cross-platform web apps usually built with HTML, CSS, & JavaScript. PWAs use different features, APIs, and progressive methods to deliver a seamless experience. Progressive web apps boost the adaptability and speed of web applications. These apps are still easy to access if internet connectivity is poor. Key benefits of progressive web apps include:
Fast loading time
No installation required
Quickly respond to user interactions
Enhanced cross-platform conversion

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Type
Widely Used In
Advantages
Dynamic web apps
Social media
Healthcare
IT Industry
Logistics and transportations
Retail and ecommerce sectors
On-demand
Directly manage websites to update & change the information
Quick user management to protect servers & control all website users
Static web apps
Book publishing sectors
Works in offline mode
No 3rd party software installation required to access web apps
Single page apps
Email service
Communication sectors
Allows navigation & optimized routing experience
Keeps visual structure of web apps consistently through presentation logic
Multiple page apps
E-commerce sectors
Enterprise industries
Enables optimizing every page for the search engine
Allows users to access other pages
Animated web apps
Animation
Education
Gaming industries
Hold user attention for a very long time due to its attractive approach & unique design
Aspect ratios, landscape orientations, portrait, and viewing distances & different pixel densities are considered
Web apps with CMS
Blogging platforms
Sales & marketing platform
News portals
Easily organizes the web content Offers group & user functionality
Simple language support & integration
E-commerce web apps
E-commerce sectors
Allows sellers to sell products using a single platform
Helps you expand business globally & reach maximum audience
Progressive Web Apps
On-demand
Healthcare
Retail and e-commerce
Logistics and transportations
Social media
IT sectors
Responsive & Browser Compatibility Works in online & offline mode
Updates with no user interaction

Key Benefits of Web Apps
Web apps enable businesses to interact with their customers more efficiently. These applications can make it easy to track & measure data that are essential to keep business operations streamlined. Key advantages of web apps include:
Easily accessible through any kind of web browser
Runs on multiple platforms that make it cross-platform compatible
Minimizes the risk of compatibility issues
Requires less maintenance & support from the developer’s end
Helps to ease usability for the customers
Effectively eliminates hard drive space limitations
Apps can be maintained & updated without software reinstallation on several devices
Offers high scalability and flexibility
Simple to deploy, maintain, and update
The cost of routine maintenance is minimized as the data is stored on remote servers
What is a Cloud Based App?
These apps are online software programs with elements accessible via a local server and executed on the cloud environment. As internet-based software, cloud applications are stored in the remote data center & handled by cloud-service providers. These apps are used for file sharing & storage, order entry, word processing, inventory management, financial accounting, customer relationship management, data collection, etc.

According to the report, the global market size of cloud apps is projected to reach approx 168.6 billion USD by 2025. Cloud apps usually support several user requirements through customization and provide several services to meet storage, backup & security needs. Some major characteristics of cloud apps include:
Agile application
Microservices-oriented
API-backed
Continuously integrated & delivered
DevOps-enabled
Analytics-infused
User experience-centric
Types of Cloud-based Applications
Cloud apps are divided into three major cloud computing models – SaaS, PaaS, and IaaS. Each model also shows several parts of cloud computing stacks. Take a closer look at these types:
    . SaaS or Software as a Service
SaaS is one of the best cloud apps that enable users to easily access full-functioning software applications over the internet. These cloud applications are primarily designed for freelance services, large enterprises & SMBs. Some of the best examples of SaaS applications are HubSpot CRM, Wrike, MS Office 365, Sisense, Wix, etc.
    . PaaS or Platform as a Service
PaaS provides users with the infrastructure, computing platforms, and solutions to build their own applications. Platform as a Service is ideal for businesses that mainly engage in collaboration, testing, and development of cloud solutions. PaaS applications have a deployment environment including run-time system libraries, operating systems, and graphic UI. Some of the best examples of PaaS apps are Google App Engine, Microsoft Azure, Rackspace Cloud Sites, etc.
    . IaaS or Infrastructure as a Service
IaaS consists of basic building blocks that offer access to networking functionalities, features & data storage space. It enables users to outsource IT infrastructures like servers, processing, virtual machines, storage, networking & other resources. IaaS applications also offer a good level of management control and flexibility over IT resources. Some of the best examples of IaaS apps are Amazon WorkSpaces, IBM Cloud, Google Cloud, etc.
Benefits of Cloud Apps
Web based application in cloud computing boost productivity, accessibility, security, and data safety. They help businesses make the process of collaboration more effective and easier. Key benefits of cloud applications include:
Minimal service provider interaction & management effort
Provides large computing capabilities, online & offline
Provides access to information from any device or place
Offers fast access to important applications through cloud servers
The performance of the availability of cloud apps enhances profitability & streamlines workflows
Serves multiple consumers with virtual and physical needs
Provides high transparency to resource providers & consumers
Offers improved collaboration options
Web Apps Vs Cloud Apps – Key Differences
Web apps and cloud apps both come with a wide range of functionalities & have noticeable distinctions. Web-based applications usually are accessible via web browsers, whereas cloud app’s infrastructure and data aren’t only accessible through the web browser but also downloadable. So, all cloud apps are web apps with additional features. Other differences between web and cloud apps are listed below.

Parameters
Cloud apps
Web apps
Internet
Work partially or entirely without the internet connectivity
Work with the internet only
Security
Ensures high security measures for sensitive & confidential information
It can verify client info on authentic servers
Technology
It needs a back–end framework & a JavaScript-based structure like React Js, Angular, etc
It has inbuilt languages such as PHP, Python & Ruby, and databases like MySQL.
Access
It’s not dependent on the web browser
Accessed via the web browser only
Customization
Customization features improve functionalities.
Never provides customization and similar functionalities
Costs
Expensive as compared to web apps
Development cost is less than cloud apps
Types
SaaS, PaaS, IaaS, RaaS
Static web apps, dynamic web apps portal web apps, etc
Scalability
Inherently scalable
Limited scalability
Availability
High uptime
Limited uptime
Storage
Multiple replicated center
Single data center

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Final Words
Web apps and cloud apps both are continuing to deliver users as the most crucial touch point. Since they are packed with similarities and dissimilarities in terms of software architecture, storage, and other aspects, selecting the right application always depends on customer preferences, business needs, and operations. Are you planning to build a custom web application or looking for web app development services? Get in touch with our experts for complete assistance.

PHP is an incredibly powerful programming languaage, one that powers roughly 80% of the web! But it's also one of the easier languages to learn as you can see your changes in real time, without having to compile or wait for the code to repackage your app or website.

Defining a PHP script

To get started, create a file called "myfirstpage.php." You can actually call it anything you'd like, but the important part here is the extension: .php. This tells the server to treat this page as a PHP script.

Now let's go ahead and create a basic HTML page:

<html>

<head>

<title>Hello</title>

</head>

<body>

Hello

</body>

</html>

Go ahead and save your page and upload it to any host that supports PHP. Now visit your page and you should see a page that outputs "Hello."

Echo content

Now let's add some PHP code to our script. To signal the server to render PHP code we first open with the <?php tag, then we write our PHP code, and finally close it with the ?> tag. This is important as if we were creating an XML file and forgot to escape the opening XML tag which also has a question mark, we would run into a fatal error.

Now let's write some PHP code that tells the server to echo specific output. To echo or print the content on the page we can use the echo statement in our PHP code by placing the text we want to echo in single quotes and then end the command with a semi colon. Let's echo out "there!":

<html>

<head>

<title>Hello</title>

</head>

<body>

Hello <?php echo 'there!'; ?>

</body>

</html>

Now upload your script and test it on your webhost. You should now see "Hello there!" on your screen. Now this isn't as exciting since we could do the same thing in HTML without PHP, so let's create dynamic content based on the URL string.

Using $_GET

PHP allows you to interact with your visitors and handle incoming data. This means that you can use either the URL (querystring) or forms to retrieve user input. There are additional ways to access data as well, but we will not be covering those in this introduction.

In your browser, add the following to the end of your url: ?name=yourname

The full URL should now look like myfirstpage.php?name=yourname

You'll notice when you visit this page nothing happens - so let's change that! To access the value of name in the querystring, we can use $_GET['name'] like so:

<html>

<head>

<title>Hello</title>

</head>

<body>

Hello <?php echo $_GET['name']; ?>

</body>

</html>

You'll notice that unlike the text "there!" that the GET is not in quotes - this is because this is a variable and by not placing it in quotes we're telling PHP to render this as a variable and not as text. If we leave the single quotes, instead of saying "Hello yourname" it would say "Hello $_GET['name']."

Using logic and defining variables

Along with getting user input, you can also create conditions to determine what content should be output. For example, we can determine whether or not to say "Good morning" or "Good evening" depending on the time, along with your name using the querystring.

To do this, we'll be using if, elseif, and else along with the PHP date() function. You can learn more about how to use different date formats to output the date here, but we'll be using the date() function to get back the hour of the day (based on the server's time) between 0 (midnight) and 23 (11pm). We'll then use greater than (>) to determine what to assign to our $time variable which we'll output with the user's name.

<html>

<head>

<title>Hello</title>

</head>

<body>

<?php

if(date("G") > 18) {

$time = 'evening';

} elseif (date("G") > 12) {

$time = 'afternoon';

} else {

$time = 'morning';

}

echo 'Good '.$time.' '.$_GET['name'];

?>

</body>

</html>

Now upload your script again to the web server and refresh the page. Depending on the time of the server you should see either Good morning, Good afternoon, or Good evening followed by your name.

If you get an error, or the page is blank, make sure you have closed all of your quotes and have a semicolon after your statements/ commands. Missing a quote or semicolon is one of the most common causes of PHP errors.

You may also receive an error if the timezone has not been set on your server. To resolve this (or change the timezone/ output of the script) try adding this line as the first line following the opening PHP bracket (<?php):

date_default_timezone_set('America/Los_Angeles');

With that you have created your first PHP script and have already taken advantage of many of the fundamentals used in every PHP program. While there is more to learn you are well on your way, and have a great start on defining variables, using user input, and taking advantage of PHP's built in functions.


Want more? Go even further with our Beginning PHP video training course!

You've built an amazing website, but how do you make sure people can find your site via search engines? In this article we cover 10 best practices to make sure your article not only stands out, but ranks well with search engines.

1. Take time to research keywords

To determine the best keywords for your site, you'll need to do some keyword research. This usually consists of combing through your competitors' sites for the keywords that are driving them the most traffic. There are several ways you can get started with keyword research. One recommended way is to create a spreadsheet with your competitors' sites listed and add keywords that you can copy and paste your competitors' keywords into Google's Keyword Tool and Google Webmaster Tools Keyword Analyzer tool. Analyze your competition's site's website titles to find out what keywords they are using tools such as Ahrefs, Moz, SpyFu, or SEMrush to find out what keywords others are using on your competitor's site.

2. Focus on your Title tag

This is the headline for every article. It needs to be bold and attention grabbing so it can catch the eye of potential users. Pick it somewhere around 60-90 characters to make sure it is displayed properly in search engines as well as readable in the browser tab. As you write your title, focus on the unique keywords your readers are likely to search for. Also make sure that the keywords you select are relevant to your page. Another good practice is to make the title tag and your header (h1) the same.

3. Carefully craft your H1, H2, H3 tags

Careful usage of header tags helps search engines identify keywords within your page. To get the best results from your header tags, use H1, H2, and H3 in order with keywords in your H2 and H3 headers that support your H1 tag. Remember, your H1 tag should mimic your title tag, whereas the H2 and H3 can expand and add additional context. You can also utilize multiple H2 and H3 tags, however be sure that these headers are supporting the H1 tag and relevant to the content on your page. Using irrelevant header keywords can actually work to your disadvantage.

4. Avoid loading content with JavaScript

Despite it's popularity, JavaScript is not yet well supported by search engines and can mask important content. Progressive Web Apps in particular can suffer as key content is loaded after the page is spidered, or in the case of many search engines that do not yet index JavaScript not loaded at all. This is also the case for many social media sites, meaning that content loaded dynamically is not evaluated or pulled in, resulting in the default skeleton of your site being what shows up in search engines and in link previews.

5. Carefully name images

In the past search engines would evaluate your images based on their alt tag, however as more and more developers loaded irrelevant keywords into this hidden image text search engines instead added more emphasis to the actual name of the image itself. This means using generic image names such as 1.jpg can actually hurt your site ranking as search engines might be looking for seokeywords.jpg. Now, just because you're carefully naming your images with relevant keywords describing the image doesn't mean you should ignore the alt tag. Be sure to continue to include alt tags for older search engines, in the case the image doesn't load, and for accessibility (ie screen readers).

6. Work to improve your page load time

It’s not a secret that faster sites rank higher in search engines. Most search engines use the PageSpeed Index from Google to determine the speed of websites. One thing Google looks at is how fast images are loading. For this reason, we recommend taking a look at how long it takes for the first image to load on your site or even take advantage of lazy loading for non-critical images. You want images to be loading within 30 seconds at the absolute latest, before the user can actually click on the page. You also need to make sure that if you're using multiple images that they load as one group. Next, take a look at how long it takes to load a webpage. Are pages taking longer than three seconds to load on your site? You want to have pages that load fast for users, but your code and templates can easily be causing this to happen.

7. Optimize text throughout your page

Beyond your title tag, headers, and images it's important to work keywords into your standard content, while also working to avoid overloading keywords. To help prevent overloading and increase search engine rankings across multiple keywords you can use alternative phrases. In the case of "PHP training" an alternative phrase might be "PHP tutorials" or "PHP course." This both helps support the primary keyword, while also allowing the page to rank for these keywords as well. Remember to use the tools referenced above to find the keywords that are right for your site, and then work them in to natural sentences without forcing keywords or becoming overly repetitive. Also keep in mind, just as important as the content and keywords on the page are to search engines, how users engage with that content is also critical. If your page experience's high bounce rates or low engagement with the content, it is likely to be deprioritized by search engines, meaning a page highly optimized for search engines but not humans may enjoy a higher ranking, but only for a short time before it is heavily penalized.

8. Build your Domain and Page Authority

Domain and Page Authority are determined not just by the number of back-links (or sites linking to your domain or page), but also the quality of the sites and pages linking to you. One practice that has made obtaining a better DA or PA harder has been purchasing or acquiring bulk back-links. Note this practice is actually against Google's TOS and may result in your entire site being banned from their search results! Because of this practice, it's important to focus on high quality sites and work to get back-links naturally either through partnerships or syndicated content (such as blog posts). You can also check your DA here or using one of the many tools referenced above.

9. Take advantage of social media

Speaking of back-links, social media can be a powerful tool for increasing page visibility while also improving your search engine rankings! Remember, most social sites do not support or read JavaScript, so ensure your content is available on the page. If you do have a progressive web app with JavaScript loading your content, look into using Headless Chrome to render a JavaScript free version of your site for specific bots (note - the content MUST be the same content a user would see or your site may be blocked). There are also numerous tools to allow you to build the content via JavaScript on the server backend before passing it to your readers. To help get even more exposure, consider adding social share links or tools like AddThis.

10. Good SEO takes time

The truth is that there really aren't any special secrets or ingredients to ranking well in search engines (well not that Google has publicly shared). Instead it's about properly formatting your page, making sure it's readable to search engines, and providing content that your readers will engage with. As you provide more valuable content, and more people like and link to your content - your site's Domain Authority will gradually increase, giving your site and pages more powerful - resulting in a higher ranking.

Artificial Intelligence has significantly transformed the way we work and interpret information. With technologies such as OCR, machine learning, deep learning, natural language processing, and computer vision; machines are now able to provide greater insights and perform tasks that typically required hours and hours of work from humans.

What is artificial intelligence?

A.I. or artificial intelligence is the technology that enables machines to perform tasks that usually require human intelligence. But instead of using human brains, A.I. uses different technologies such as computers, or even software algorithms, to perform tasks. Some of the most common A.I. technologies include speech recognition, voice recognition, machine translation, natural language processing, computer vision, and predictive analytics. The term artificial intelligence comes from the combination of artificial and intelligence. While artificial intelligence is a property of the physical world, intelligence is the property of the mind. How does it make sense in Web Development? As mentioned earlier, A.I. has significantly transformed the way we work and interpret information.

How is AI applied to web development?

In the majority of cases, AI is used to assist a developer in a number of functions: Automatically format existing content, analyze images for semantic meaning Break down complex tasks into smaller pieces Example applications of AI in web development Example image compression algorithms. Tools such as image recognition and machine learning have been key factors in the development of new image processing algorithms. Traditionally, manually processing an image was a lengthy and tedious process, but when computer vision was introduced into the process it drastically decreased the amount of time required to complete this task. Now, programs such as image recognition can identify objects in images and classify them based on both visual and metadata attributes.

Machine learning

When data is fed into a machine learning algorithm, the machine learns to understand it. For instance, if you provide a machine learning algorithm examples of dogs verses blueberries, the machine will learn to identify what a picture of a blueberry looks like, verses a picture of a dog. Natural Language Processing Natural language processing is a sub-field of machine learning. You can apply natural language processing for reading emails, chatting, or writing blog posts (such as this one!). A good example of natural language processing in action can be found in Microsoft's Cortana. Deep learning This is the most popular type of artificial intelligence today.

Deep learning

Deep learning algorithms are very similar to how the human brain works, with its built in mechanisms to learn and memorise a vast amount of information. It's these connections that enable machines to be able to recognise patterns and learn from them. An example of this is Google Translate, which recognises more than a 1,000 languages. This isn't an example of AI but it shows how useful these programs can be. Deep learning is one of the hottest technologies in the field of machine learning and this explains why almost all of the major technology companies are pushing these advances forward.

Natural language processing

For example, your phone can understand you better when you speak to it. If you say “Hey, Siri,” your phone will listen to you and respond to your questions. In general, it means that the system has been trained and is able to better understand the context of what you’re trying to communicate. This type of Natural Language Processing is used in the majority of companies today, including the likes of Google and Apple, to improve the user experience, provide better customer service, and to aid in the effective execution of processes. Machine learning Machine Learning is an extremely powerful technique used to further improve the knowledge of artificial intelligence, as well as to make machines smarter by discovering patterns and generalities in vast amounts of data.

Computer vision

Computer vision is a technology that has been able to recognize objects in images and video for eons. A popular example is Apple's Siri, which was one of the first software to use computer vision to provide contextual awareness. AI is built on this technology, providing the capability to recognize various images and videos. The industry is still in its infancy, but what we have seen so far has been incredibly incredible. What's amazing is that just a few years ago we thought that vision was completely under our control, but now, it has evolved to understand the nuances of objects.

Conclusion

“In the year 2050, the Amazon book you ordered for your Kindle will be delivered by a drone.”

This futuristic statement by Amazon CEO Jeff Bezos did leave you pondering. But it is one thing to dream about the future and another thing to think about the innovations taking place in the present and how you can exploit them to drive better business results. To make the most of the technologies coming to our everyday lives, we must acquire a knowledge of the AI technology, its features, and its application. Succeeding in today’s competitive and challenging business world, requires a broad set of skills such as coding, business analysis, computer programming, and ecommerce marketing.

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