PHP & Web Development Blogs

You've built an amazing website, but how do you make sure people can find your site via search engines? In this article we cover 10 best practices to make sure your article not only stands out, but ranks well with search engines.

1. Take time to research keywords

To determine the best keywords for your site, you'll need to do some keyword research. This usually consists of combing through your competitors' sites for the keywords that are driving them the most traffic. There are several ways you can get started with keyword research. One recommended way is to create a spreadsheet with your competitors' sites listed and add keywords that you can copy and paste your competitors' keywords into Google's Keyword Tool and Google Webmaster Tools Keyword Analyzer tool. Analyze your competition's site's website titles to find out what keywords they are using tools such as Ahrefs, Moz, SpyFu, or SEMrush to find out what keywords others are using on your competitor's site.

2. Focus on your Title tag

This is the headline for every article. It needs to be bold and attention grabbing so it can catch the eye of potential users. Pick it somewhere around 60-90 characters to make sure it is displayed properly in search engines as well as readable in the browser tab. As you write your title, focus on the unique keywords your readers are likely to search for. Also make sure that the keywords you select are relevant to your page. Another good practice is to make the title tag and your header (h1) the same.

3. Carefully craft your H1, H2, H3 tags

Careful usage of header tags helps search engines identify keywords within your page. To get the best results from your header tags, use H1, H2, and H3 in order with keywords in your H2 and H3 headers that support your H1 tag. Remember, your H1 tag should mimic your title tag, whereas the H2 and H3 can expand and add additional context. You can also utilize multiple H2 and H3 tags, however be sure that these headers are supporting the H1 tag and relevant to the content on your page. Using irrelevant header keywords can actually work to your disadvantage.

4. Avoid loading content with JavaScript

Despite it's popularity, JavaScript is not yet well supported by search engines and can mask important content. Progressive Web Apps in particular can suffer as key content is loaded after the page is spidered, or in the case of many search engines that do not yet index JavaScript not loaded at all. This is also the case for many social media sites, meaning that content loaded dynamically is not evaluated or pulled in, resulting in the default skeleton of your site being what shows up in search engines and in link previews.

5. Carefully name images

In the past search engines would evaluate your images based on their alt tag, however as more and more developers loaded irrelevant keywords into this hidden image text search engines instead added more emphasis to the actual name of the image itself. This means using generic image names such as 1.jpg can actually hurt your site ranking as search engines might be looking for seokeywords.jpg. Now, just because you're carefully naming your images with relevant keywords describing the image doesn't mean you should ignore the alt tag. Be sure to continue to include alt tags for older search engines, in the case the image doesn't load, and for accessibility (ie screen readers).

6. Work to improve your page load time

It’s not a secret that faster sites rank higher in search engines. Most search engines use the PageSpeed Index from Google to determine the speed of websites. One thing Google looks at is how fast images are loading. For this reason, we recommend taking a look at how long it takes for the first image to load on your site or even take advantage of lazy loading for non-critical images. You want images to be loading within 30 seconds at the absolute latest, before the user can actually click on the page. You also need to make sure that if you're using multiple images that they load as one group. Next, take a look at how long it takes to load a webpage. Are pages taking longer than three seconds to load on your site? You want to have pages that load fast for users, but your code and templates can easily be causing this to happen.

7. Optimize text throughout your page

Beyond your title tag, headers, and images it's important to work keywords into your standard content, while also working to avoid overloading keywords. To help prevent overloading and increase search engine rankings across multiple keywords you can use alternative phrases. In the case of "PHP training" an alternative phrase might be "PHP tutorials" or "PHP course." This both helps support the primary keyword, while also allowing the page to rank for these keywords as well. Remember to use the tools referenced above to find the keywords that are right for your site, and then work them in to natural sentences without forcing keywords or becoming overly repetitive. Also keep in mind, just as important as the content and keywords on the page are to search engines, how users engage with that content is also critical. If your page experience's high bounce rates or low engagement with the content, it is likely to be deprioritized by search engines, meaning a page highly optimized for search engines but not humans may enjoy a higher ranking, but only for a short time before it is heavily penalized.

8. Build your Domain and Page Authority

Domain and Page Authority are determined not just by the number of back-links (or sites linking to your domain or page), but also the quality of the sites and pages linking to you. One practice that has made obtaining a better DA or PA harder has been purchasing or acquiring bulk back-links. Note this practice is actually against Google's TOS and may result in your entire site being banned from their search results! Because of this practice, it's important to focus on high quality sites and work to get back-links naturally either through partnerships or syndicated content (such as blog posts). You can also check your DA here or using one of the many tools referenced above.

9. Take advantage of social media

Speaking of back-links, social media can be a powerful tool for increasing page visibility while also improving your search engine rankings! Remember, most social sites do not support or read JavaScript, so ensure your content is available on the page. If you do have a progressive web app with JavaScript loading your content, look into using Headless Chrome to render a JavaScript free version of your site for specific bots (note - the content MUST be the same content a user would see or your site may be blocked). There are also numerous tools to allow you to build the content via JavaScript on the server backend before passing it to your readers. To help get even more exposure, consider adding social share links or tools like AddThis.

10. Good SEO takes time

The truth is that there really aren't any special secrets or ingredients to ranking well in search engines (well not that Google has publicly shared). Instead it's about properly formatting your page, making sure it's readable to search engines, and providing content that your readers will engage with. As you provide more valuable content, and more people like and link to your content - your site's Domain Authority will gradually increase, giving your site and pages more powerful - resulting in a higher ranking.

To say that we have been hard at work here at Nomad PHP, or that I'm excited about these three announcements would be a tremendous understatement. Over the past several months, behind the scenes, we've been working to bring even more features and benefits to Nomad PHP - these have already included unlimited streaming of all past meetings and access to PHP Architect.

Available today, however, you'll also have access to online, live workshops - as well as soon have the ability to stream select PHP conferences live, and finally to prove the knowledge you have gained through our online certification.

Online, Live Workshops

Like our online meetings, we are excited to announce that available today you can participate in online, live, and interactive workshops. Our first workshop will feature Michael Stowe, author of Undisturbed REST: a guide to Designing the Perfect API as he demonstrates how to build the perfect API using modern technologies and techniques.

Additional workshops will be announced as we continue, with a minimum of one workshop per quarter. These workshops will be part of your Nomad PHP subscription, and will be recorded for later viewing.

Nomad PHP Certification

With the many changes impacting the PHP ecosystem, we're proud to announce the ability to prove your knowledge with our online certification. Each certification is made up numerous, randomly selected questions to be completed within a specific time frame. Depending on the exam it may or may not be proctored, but all exams monitor user activity to ensure compliance.

To pass the exam, a passing grade (specified on each exam) must be completed for each section within the allotted time frame. Failure to complete or pass any section will result in a failing grade for the entire exam.

Upon completion, you will receive a digital certification with verification to post on LinkedIn or your website, as well as having your Nomad PHP updated to show the passed certification.

Initial certification exams will include PHP Developer Level I, PHP Engineer Level II, and API Specialist Level I. The PHP Developer exam will cover core components of PHP, the Engineer will cover a broad spectrum of topics including modern technologies, and the API Specialist will cover REST design and architecture practices.

All three exams will be available by January 31, 2019, and will be included with a Nomad PHP subscription.

Stream Select PHP Conferences Live

One of the primary goals of Nomad PHP is to bring the community together, and allow users all over the country to participate in conference level talks. What better way to do this than to bring community conferences online?

Like our traditional talks, these conferences and select conference sessions will be live-streamed as part of your Nomad PHP subscription, allowing you to participate in real-time with in-person conference attendees.

The first conference to be streamed will be DayCamp4Developers: Beyond Performance on January 18, 2018. Additional conferences to be streamed will be announced shortly.

Community and Corporate Sponsorships

With these new additions to Nomad PHP, now is the perfect time to take advantage of our new Community and Corporate sponsorships.

Your support of Nomad PHP not only makes all the above possible, but allows Nomad PHP to continue to serve and give back the community. We're proud, that despite operating at a loss, to have already contributed over$4,000 to the PHP community in the last 5 months.

To learn more about the sponsorship and community opportunities we have available, please visit our Advertising section.

Other Ways to Support Nomad PHP

Of course, while financial support helps us keep afloat and do more for the community, there are even more, and just as important ways to support Nomad PHP. Please consider linking to Nomad PHP, or sharing the service with your friends.

In today's digital age, where data breaches and cyber attacks are increasingly prevalent, safeguarding sensitive information is paramount. Cryptography, the art of secure communication, plays a crucial role in ensuring data confidentiality, integrity, and authenticity. Implementing cryptography in PHP, one of the most widely used server-side scripting languages, offers a robust means to protect your data. In this guide, we'll explore how to utilize cryptography effectively in PHP to enhance the security of your applications.

Understanding Cryptography Basics

Before diving into PHP implementations, it's essential to grasp the fundamental concepts of cryptography. At its core, cryptography involves techniques for encrypting plaintext data into ciphertext to conceal its meaning from unauthorized parties. Key aspects of cryptography include:
   
. Encryption: The process of converting plaintext data into ciphertext using an algorithm and a secret key. This ciphertext can only be decrypted back to its original form using the appropriate decryption key.
   
. Decryption: The reverse process of encryption, where ciphertext is transformed back into plaintext using the decryption algorithm and the correct key.
   
. Symmetric Encryption: A type of encryption where the same key is used for both encryption and decryption. Examples include AES (Advanced Encryption Standard) and DES (Data Encryption Standard).
   
. Asymmetric Encryption: Also known as public-key cryptography, it involves a pair of keys: a public key for encryption and a private key for decryption. RSA and ECC (Elliptic Curve Cryptography) are common asymmetric encryption algorithms.

Implementing Cryptography in PHP

PHP provides robust cryptographic functions through its OpenSSL and Mcrypt extensions, allowing developers to implement various encryption techniques easily. Here's a step-by-step guide on how to perform common cryptographic operations in PHP:

1. Symmetric Encryption

<?php
$encryptionKey = openssl_random_pseudo_bytes(32);

$plaintext = "Sensitive data to encrypt";
$ciphertext = openssl_encrypt($plaintext, 'aes-256-cbc', $encryptionKey, 0, $iv);

$decryptedText = openssl_decrypt($ciphertext, 'aes-256-cbc', $encryptionKey, 0, $iv);

echo $decryptedText;
?>

2. Asymmetric Encryption

<?php
$config = array(
 "digest_alg" => "sha512",
 "private_key_bits" => 4096,
 "private_key_type" => OPENSSL_KEYTYPE_RSA,
);
$keyPair = openssl_pkey_new($config);

openssl_pkey_export($keyPair, $privateKey);
$publicKey = openssl_pkey_get_details($keyPair)["key"];

$plaintext = "Confidential message";
openssl_public_encrypt($plaintext, $encrypted, $publicKey);

openssl_private_decrypt($encrypted, $decrypted, $privateKey);

echo $decrypted;
?>

Best Practices for Cryptography in PHP

While implementing cryptography in PHP, it's essential to adhere to best practices to ensure maximum security:
   
. Use Strong Algorithms: Always use widely recognized cryptographic algorithms like AES for symmetric encryption and RSA for asymmetric encryption.
   
. Key Management: Safeguard encryption keys carefully. Utilize secure key management practices, such as storing keys in secure vaults and rotating them regularly.
   
. Data Integrity: Implement mechanisms to verify data integrity, such as HMAC (Hash-based Message Authentication Code), to detect tampering attempts.
   
. Secure Communication: When transmitting encrypted data over networks, use secure protocols like HTTPS to prevent eavesdropping and man-in-the-middle attacks.
   
. Stay Updated: Keep PHP and cryptographic libraries up to date to patch any security vulnerabilities and ensure compatibility with the latest cryptographic standards.

By following these guidelines and leveraging the cryptographic capabilities of PHP, developers can strengthen the security posture of their applications and protect sensitive data from unauthorized access. Remember, effective cryptography is not just about encryption but also encompasses key management, integrity verification, and secure communication practices. With diligence and proper implementation, PHP can be a powerful tool for building secure and resilient systems in today's digital landscape.

Unit testing is a crucial aspect of modern software development, ensuring that individual units of code function correctly in isolation. In PHP, unit testing helps developers identify bugs early in the development cycle, improve code quality, and facilitate code maintenance. In this comprehensive guide, we'll walk you through the process of creating unit tests in PHP, using popular testing frameworks like PHPUnit.

Why Unit Testing?

Unit testing involves testing individual components or units of code in isolation from the rest of the application. Here are some reasons why unit testing is essential:
   
. Bug Detection: Unit tests help identify bugs and regressions early in the development process, making them easier and cheaper to fix.
   
. Code Quality: Writing unit tests encourages developers to write modular, well-structured, and maintainable code.
   
. Improved Documentation: Unit tests serve as executable documentation, providing clear examples of how individual components of your code should behave.

Getting Started with PHPUnit:

PHPUnit is the most widely used testing framework for PHP. It provides a robust set of features for writing and executing unit tests. Let's dive into how you can get started with PHPUnit:

Installation:

You can install PHPUnit using Composer, the PHP package manager. Simply navigate to your project directory and run the following command:

composer require --dev phpunit/phpunit

This command installs PHPUnit as a development dependency in your project.

Writing Your First Test:

Now that PHPUnit is installed, let's create a simple test case. Create a new directory named tests in your project root, and within that directory, create a file named ExampleTest.php. Here's an example of what your test file might look like:

<?php

use PHPUnit\Framework\TestCase;

class ExampleTest extends TestCase
{
 public function testTrueAssertsToTrue()
 {
 $this->assertTrue(true);
 }
}

This test case contains a single test method named testTrueAssertsToTrue, which asserts that true is indeed true.

Running Tests:

To run your tests, simply execute PHPUnit from the command line, pointing it to your test directory. Run the following command in your project root:

vendor/bin/phpunit tests

PHPUnit will discover and execute all test cases within the specified directory, providing detailed feedback on the results.

Writing Testable Code:

Writing testable code is essential for effective unit testing. Here are some best practices to follow:
   
. Separation of Concerns: Ensure that your code follows the principle of separation of concerns, with clear boundaries between different components.
   
. Dependency Injection: Use dependency injection to inject dependencies into your classes, making it easier to replace them with mock objects during testing.
   
. Mocking and Stubbing: Use PHPUnit's mocking and stubbing features to simulate the behavior of dependencies and isolate the code under test.

Advanced Features:

PHPUnit provides a wide range of advanced features for writing comprehensive unit tests. Some notable features include:

-Data Providers: Use data providers to run a test method with multiple sets of data.

-Annotations: PHPUnit supports annotations for marking test methods, setting up fixtures, and configuring test execution.

-Code Coverage: PHPUnit can generate code coverage reports, showing which parts of your codebase are covered by your tests.

Conclusion:

Unit testing is an indispensable practice in modern PHP development, and PHPUnit makes it easy to write and execute unit tests for your codebase. In this guide, we've covered the basics of getting started with PHPUnit, writing testable code, and leveraging advanced features to write comprehensive unit tests. By incorporating unit testing into your development workflow, you can improve code quality, reduce bugs, and build more robust and maintainable PHP applications.