You've built an amazing website, but how do you make sure people can find your site via search engines? In this article we cover 10 best practices to make sure your article not only stands out, but ranks well with search engines.
1. Take time to research keywords
To determine the best keywords for your site, you'll need to do some keyword research. This usually consists of combing through your competitors' sites for the keywords that are driving them the most traffic. There are several ways you can get started with keyword research. One recommended way is to create a spreadsheet with your competitors' sites listed and add keywords that you can copy and paste your competitors' keywords into Google's Keyword Tool and Google Webmaster Tools Keyword Analyzer tool. Analyze your competition's site's website titles to find out what keywords they are using tools such as Ahrefs, Moz, SpyFu, or SEMrush to find out what keywords others are using on your competitor's site.
2. Focus on your Title tag
This is the headline for every article. It needs to be bold and attention grabbing so it can catch the eye of potential users. Pick it somewhere around 60-90 characters to make sure it is displayed properly in search engines as well as readable in the browser tab. As you write your title, focus on the unique keywords your readers are likely to search for. Also make sure that the keywords you select are relevant to your page. Another good practice is to make the title tag and your header (h1) the same.
3. Carefully craft your H1, H2, H3 tags
Careful usage of header tags helps search engines identify keywords within your page. To get the best results from your header tags, use H1, H2, and H3 in order with keywords in your H2 and H3 headers that support your H1 tag. Remember, your H1 tag should mimic your title tag, whereas the H2 and H3 can expand and add additional context. You can also utilize multiple H2 and H3 tags, however be sure that these headers are supporting the H1 tag and relevant to the content on your page. Using irrelevant header keywords can actually work to your disadvantage.
4. Avoid loading content with JavaScript
Despite it's popularity, JavaScript is not yet well supported by search engines and can mask important content. Progressive Web Apps in particular can suffer as key content is loaded after the page is spidered, or in the case of many search engines that do not yet index JavaScript not loaded at all. This is also the case for many social media sites, meaning that content loaded dynamically is not evaluated or pulled in, resulting in the default skeleton of your site being what shows up in search engines and in link previews.
5. Carefully name images
In the past search engines would evaluate your images based on their alt tag, however as more and more developers loaded irrelevant keywords into this hidden image text search engines instead added more emphasis to the actual name of the image itself. This means using generic image names such as 1.jpg can actually hurt your site ranking as search engines might be looking for seokeywords.jpg. Now, just because you're carefully naming your images with relevant keywords describing the image doesn't mean you should ignore the alt tag. Be sure to continue to include alt tags for older search engines, in the case the image doesn't load, and for accessibility (ie screen readers).
6. Work to improve your page load time
It’s not a secret that faster sites rank higher in search engines. Most search engines use the PageSpeed Index from Google to determine the speed of websites. One thing Google looks at is how fast images are loading. For this reason, we recommend taking a look at how long it takes for the first image to load on your site or even take advantage of lazy loading for non-critical images. You want images to be loading within 30 seconds at the absolute latest, before the user can actually click on the page. You also need to make sure that if you're using multiple images that they load as one group. Next, take a look at how long it takes to load a webpage. Are pages taking longer than three seconds to load on your site? You want to have pages that load fast for users, but your code and templates can easily be causing this to happen.
7. Optimize text throughout your page
Beyond your title tag, headers, and images it's important to work keywords into your standard content, while also working to avoid overloading keywords. To help prevent overloading and increase search engine rankings across multiple keywords you can use alternative phrases. In the case of "PHP training" an alternative phrase might be "PHP tutorials" or "PHP course." This both helps support the primary keyword, while also allowing the page to rank for these keywords as well. Remember to use the tools referenced above to find the keywords that are right for your site, and then work them in to natural sentences without forcing keywords or becoming overly repetitive. Also keep in mind, just as important as the content and keywords on the page are to search engines, how users engage with that content is also critical. If your page experience's high bounce rates or low engagement with the content, it is likely to be deprioritized by search engines, meaning a page highly optimized for search engines but not humans may enjoy a higher ranking, but only for a short time before it is heavily penalized.
8. Build your Domain and Page Authority
Domain and Page Authority are determined not just by the number of back-links (or sites linking to your domain or page), but also the quality of the sites and pages linking to you. One practice that has made obtaining a better DA or PA harder has been purchasing or acquiring bulk back-links. Note this practice is actually against Google's TOS and may result in your entire site being banned from their search results! Because of this practice, it's important to focus on high quality sites and work to get back-links naturally either through partnerships or syndicated content (such as blog posts). You can also check your DA here or using one of the many tools referenced above.
9. Take advantage of social media
Speaking of back-links, social media can be a powerful tool for increasing page visibility while also improving your search engine rankings! Remember, most social sites do not support or read JavaScript, so ensure your content is available on the page. If you do have a progressive web app with JavaScript loading your content, look into using Headless Chrome to render a JavaScript free version of your site for specific bots (note - the content MUST be the same content a user would see or your site may be blocked). There are also numerous tools to allow you to build the content via JavaScript on the server backend before passing it to your readers. To help get even more exposure, consider adding social share links or tools like AddThis.
10. Good SEO takes time
The truth is that there really aren't any special secrets or ingredients to ranking well in search engines (well not that Google has publicly shared). Instead it's about properly formatting your page, making sure it's readable to search engines, and providing content that your readers will engage with. As you provide more valuable content, and more people like and link to your content - your site's Domain Authority will gradually increase, giving your site and pages more powerful - resulting in a higher ranking.
Ever wanted to publish your own extension for PHP but stopped by the lack of C language background? Well, maybe it's time for another take. Zephir language is targeted at people like you.
If you follow this link, you will find these words that say a lot about this project:
Zephir, an open source, high-level language designed to ease the creation and
maintainability of extensions for PHP with a focus on type and memory safety.
Its syntax highly resembles that of PHP, only there's no dollars scattered around your code. Dollar signs, I mean, the PHP $variables. You only can create object oriented extensions, and all the classes written in Zephir must be namespaced. A different and stricter type system exists in Zephir, which allows for transpiling the code you write, into a real C extension.
Why would you need it? This question is largely answered here: Why Zephir. I can only add that, from experience, if you expect a crazy performance boost, you probably won't get it. First, most of the time the bottleneck is not PHP but the IO: database interactions, network and filesystem interactions etc. You won't gain anything by switching to different programming language, in that regards. However, some CPU-intensive calculations may run a lot faster, and if you worry about someone stealing you intellectual property - it also might be worth checking out, because then you can ship your software in form of a binary.
Zephir is the language in which the fastest modern PHP framework is written - Phalcon. Whether or not to use it - decide for yourself, it obviously has its pros and cons. But it's certainly interesting to know that you have the ability to approach some of your tasks completely differently!
To say that we have been hard at work here at Nomad PHP, or that I'm excited about these three announcements would be a tremendous understatement. Over the past several months, behind the scenes, we've been working to bring even more features and benefits to Nomad PHP - these have already included unlimited streaming of all past meetings and access to PHP Architect.
Available today, however, you'll also have access to online, live workshops - as well as soon have the ability to stream select PHP conferences live, and finally to prove the knowledge you have gained through our online certification.
Online, Live Workshops
Like our online meetings, we are excited to announce that available today you can participate in online, live, and interactive workshops. Our first workshop will feature Michael Stowe, author of Undisturbed REST: a guide to Designing the Perfect API as he demonstrates how to build the perfect API using modern technologies and techniques.
Additional workshops will be announced as we continue, with a minimum of one workshop per quarter. These workshops will be part of your Nomad PHP subscription, and will be recorded for later viewing.
Nomad PHP Certification
With the many changes impacting the PHP ecosystem, we're proud to announce the ability to prove your knowledge with our online certification. Each certification is made up numerous, randomly selected questions to be completed within a specific time frame. Depending on the exam it may or may not be proctored, but all exams monitor user activity to ensure compliance.
To pass the exam, a passing grade (specified on each exam) must be completed for each section within the allotted time frame. Failure to complete or pass any section will result in a failing grade for the entire exam.
Upon completion, you will receive a digital certification with verification to post on LinkedIn or your website, as well as having your Nomad PHP updated to show the passed certification.
Initial certification exams will include PHP Developer Level I, PHP Engineer Level II, and API Specialist Level I. The PHP Developer exam will cover core components of PHP, the Engineer will cover a broad spectrum of topics including modern technologies, and the API Specialist will cover REST design and architecture practices.
All three exams will be available by January 31, 2019, and will be included with a Nomad PHP subscription.
Stream Select PHP Conferences Live
One of the primary goals of Nomad PHP is to bring the community together, and allow users all over the country to participate in conference level talks. What better way to do this than to bring community conferences online?
Like our traditional talks, these conferences and select conference sessions will be live-streamed as part of your Nomad PHP subscription, allowing you to participate in real-time with in-person conference attendees.
The first conference to be streamed will be DayCamp4Developers: Beyond Performance on January 18, 2018. Additional conferences to be streamed will be announced shortly.
Your support of Nomad PHP not only makes all the above possible, but allows Nomad PHP to continue to serve and give back the community. We're proud, that despite operating at a loss, to have already contributed over$4,000 to the PHP community in the last 5 months.
To learn more about the sponsorship and community opportunities we have available, please visit our Advertising section.
Other Ways to Support Nomad PHP
Of course, while financial support helps us keep afloat and do more for the community, there are even more, and just as important ways to support Nomad PHP. Please consider linking to Nomad PHP, or sharing the service with your friends.
At Nomad PHP our goal is to empower developers in building a habit of continuous learning - and that means we have a habit of continuous improvement ourselves. Here are just some of the things we've done this year (with much more coming down the road)!
Website Redesign
We've refreshed the look and feel of Nomad PHP to better emphasize the goal of Nomad PHP - to help developers build a habit of continuous learning and grow their careers. This includes numerous usability enhancements as well as a focus on our new book library, blogs, and certification in addition to virtual meetups, workshops, conferences, and on-demand videos.
Free Meetups
As technology has advanced, more and more meetups and usergroups are able to stream their local usergroup meetings.
As our goal has always been to make technology accessible, we are proud to provide free streaming technology for local user groups, and share local user group meetings on our live virtual meetup schedule.
Student and Professional subscribers will continue to have access to our monthly conference level Pro Talks, hands on virtual workshops, and live conference streams in addition to streams by local user groups.
As our mission has evolved from being the meetup for developers without a meetup group to building an inclusive community of PHP developers where you can network, grow your skills, and share your knowledge with others - we are excited to announce our new Free Tier.
To provide the best value, we've also restructured our plans to provide professional online meetings, workshops, and conference streaming to our Student Tier. This will allow students and new developers the chance to learn from the best speakers and top practioners and obtain entry level certifications at the best price possible.
However, with the addition of PHP Books and Magazines, and in order to provide the best value while keeping the Student plan affordable, new Student subscribers will not have access to the PHP Book and Magazine Library, or advanced certifications. These will now require a professional plan.
We're excited to announce that we have expanded our PHP library. In addition to the ability to read the latest issues of php[architect] magazine, Professional subscribers now have access to read PHP and web development books online.
We're excited to announce the availability of Chris Hartjes' bookThe Grumpy Programmer's Guide to Testing PHP Applications, as well as several titles from Notes for Professionals, andUndisturbed REST: a Guide to Designing the Perfect API.
More titles including exclusive titles will be made available for online reading soon.
We've received a lot of feedback on the blog writing process, and have upgraded several aspects of our blogging software. This includes the ability to save drafts prior to publishing, and the ability to upload, edit, and crop images and videos. We've also added some bug fixes for editing and writing code.
We're also excited to share that members with Student and Professional plans can now have their ownVLOG (video blog) with the ability to screencast/ record video from your webcam within the blog.
To see the most recent blog posts, or write your own, visit the Nomad PHP Blogs.
Certification Updates
We've updated our certifications for better usability and readability. We've also reworked some of the code samples and questions in our Level 1 PHP Certification exam.
You can find our available exams, test your skills, and obtain your Nomad PHP certification here.
Team Management
Our new team manager allows you to easily add or remove team members with your Nomad PHP team subscription. You'll also find real time metrics on how your team is using Nomad PHP, who on your team is investing in their growth and streaming meetups, watching videos, reading books, and earning certifications, and the overall content value consumed by your team.
The Team Manager is available to new teams, and will be made available to existing team managers over the next several weeks.
2020 Roadmap
There's still plenty of more great things coming in 2020. Here are the items at the top of our list:
* Mobile app for offline viewing
* Desktop app for offline viewing
* Nomad PHP member only books
* PHP Level 2 Certification
* Interactive tutorials
* Better video support in blogs
* Ability to schedule blog posts
* Meeting software for local usergroups
* Improved plan management for subscribers Of course, what's most important to us is what's most important to you. Leave what you want to see on Nomad PHP in the comments below and if we're able to we'll get it added to our roadmap!
Artificial Intelligence has significantly transformed the way we work and interpret information. With technologies such as OCR, machine learning, deep learning, natural language processing, and computer vision; machines are now able to provide greater insights and perform tasks that typically required hours and hours of work from humans.
What is artificial intelligence?
A.I. or artificial intelligence is the technology that enables machines to perform tasks that usually require human intelligence. But instead of using human brains, A.I. uses different technologies such as computers, or even software algorithms, to perform tasks. Some of the most common A.I. technologies include speech recognition, voice recognition, machine translation, natural language processing, computer vision, and predictive analytics. The term artificial intelligence comes from the combination of artificial and intelligence. While artificial intelligence is a property of the physical world, intelligence is the property of the mind. How does it make sense in Web Development? As mentioned earlier, A.I. has significantly transformed the way we work and interpret information.
How is AI applied to web development?
In the majority of cases, AI is used to assist a developer in a number of functions: Automatically format existing content, analyze images for semantic meaning Break down complex tasks into smaller pieces Example applications of AI in web development Example image compression algorithms. Tools such as image recognition and machine learning have been key factors in the development of new image processing algorithms. Traditionally, manually processing an image was a lengthy and tedious process, but when computer vision was introduced into the process it drastically decreased the amount of time required to complete this task. Now, programs such as image recognition can identify objects in images and classify them based on both visual and metadata attributes.
Machine learning
When data is fed into a machine learning algorithm, the machine learns to understand it. For instance, if you provide a machine learning algorithm examples of dogs verses blueberries, the machine will learn to identify what a picture of a blueberry looks like, verses a picture of a dog. Natural Language Processing Natural language processing is a sub-field of machine learning. You can apply natural language processing for reading emails, chatting, or writing blog posts (such as this one!). A good example of natural language processing in action can be found in Microsoft's Cortana. Deep learning This is the most popular type of artificial intelligence today.
Deep learning
Deep learning algorithms are very similar to how the human brain works, with its built in mechanisms to learn and memorise a vast amount of information. It's these connections that enable machines to be able to recognise patterns and learn from them. An example of this is Google Translate, which recognises more than a 1,000 languages. This isn't an example of AI but it shows how useful these programs can be. Deep learning is one of the hottest technologies in the field of machine learning and this explains why almost all of the major technology companies are pushing these advances forward.
Natural language processing
For example, your phone can understand you better when you speak to it. If you say “Hey, Siri,” your phone will listen to you and respond to your questions. In general, it means that the system has been trained and is able to better understand the context of what you’re trying to communicate. This type of Natural Language Processing is used in the majority of companies today, including the likes of Google and Apple, to improve the user experience, provide better customer service, and to aid in the effective execution of processes. Machine learning Machine Learning is an extremely powerful technique used to further improve the knowledge of artificial intelligence, as well as to make machines smarter by discovering patterns and generalities in vast amounts of data.
Computer vision
Computer vision is a technology that has been able to recognize objects in images and video for eons. A popular example is Apple's Siri, which was one of the first software to use computer vision to provide contextual awareness. AI is built on this technology, providing the capability to recognize various images and videos. The industry is still in its infancy, but what we have seen so far has been incredibly incredible. What's amazing is that just a few years ago we thought that vision was completely under our control, but now, it has evolved to understand the nuances of objects.
Conclusion
“In the year 2050, the Amazon book you ordered for your Kindle will be delivered by a drone.”
This futuristic statement by Amazon CEO Jeff Bezos did leave you pondering. But it is one thing to dream about the future and another thing to think about the innovations taking place in the present and how you can exploit them to drive better business results. To make the most of the technologies coming to our everyday lives, we must acquire a knowledge of the AI technology, its features, and its application. Succeeding in today’s competitive and challenging business world, requires a broad set of skills such as coding, business analysis, computer programming, and ecommerce marketing.
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